Did you know that research shows that less than 6% of your followers will see the content you post on their home feed?  That’s why it’s more important than ever to make sure that you are using it in the right way. With billions of users across all the different platforms, your clients are already spending time online, so it’s important that you have a presence there too.

Here are some tips you can use to bring in more enquiries for your business via social media –

1. Optimize your profile

Optimizing your profile is the start of a good social media strategy as it is the first thing that your potential new clients will look at.

You have to make sure that every person who visits your profile knows exactly who you are, what you do, and how they can reach you.

Make sure that you have a high-resolution profile picture that is the same across all of your social media accounts, with the location, a short description of your company and a link to your website. The easier it is to get in touch with you, the more interested clients will be to reach out to you.

2. Engage with potential clients

It’s important that you spend time connecting with people rather than just scrolling through your feed. If someone leaves a comment on your photos, make sure that you leave a thoughtful reply – they might just be your next big client.

3. Offer value

Informative posts about buying and selling amongst your new listings is a great way of sharing what you’re doing, and in turn builds the trust factor between you and your followers. By establishing yourself as an expert in your field, you are more likely to be at the forefront of your potential customers’ mind, the next time they are looking to buy or sell their home.

4. Include a call to action

A call to action or CTA is a prompt on a website that tells the user to take some specified action.  It is an easy way to prompt potential clients to go from checking out your posts to connecting with your company.

5. Use video

Property lends itself well to video, particularly if you opt for professional marketing videos, as these can be used across all of your social media channels. The more visibility you have, the more likely you are to bring in enquiries from your social media posts.

6. Be consistent

Consistency in your social media presence is hugely important in developing the trust factor between you and your followers and this helps to grow the engagement and reach of your brand over time.

7. Share your reviews

Sharing your reviews, testimonials, and awards is a great way of showing people that you are good at what you do and also helps bring a more personal touch to your feed.

It takes time, effort and a little bit of planning to do properly, but social media is a fantastic way of generating more enquiries for your properties. Contact us if you want to learn more ways how you can get a steady flow of enquiries.

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About Author

Chinmaya Bilash Pallai

Director At Manorama Web Solutions Pvt Ltd.

Chinmaya Bilash Pallai, has always loved words and that’s why at Manorama, he’s known as our king of words. When he isn't brainstorming creative content for Manorama, he’s busy trying to think of ways to help out his clients with their digital marketing problems.

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