HOW TO WRITE PROPERTY DESCRIPTIONS THAT SELL
Did you know the first step of about half of all home buyers is to look online for properties? This means your property description matters more than ever. If potential buyers read your listing and aren’t impressed, they’re on to the next one.
Here are eight tips for you so that you write the perfect property description that sells –
Your real estate listing description should be accurate and honest. It’s a no-brainer, I know, but when you say a home is in “excellent condition” and there is water damage throughout the house and the back deck is rotting, a potential buyer will be turned off by seeing this on arrival. Setting unrealistic expectations helps no one.
Own up to the home’s flaws and turn them into positives or offer suggestions to fix them. If the potential buyers know what to expect, they’re more likely to be accepting of the work that needs to be done.
Be descriptive without going too crazy. Remember, people can tell when the words are trying too hard. Your real estate listing description is your chance to get creative and paint a picture of your listing. Adding too many extra adjectives will make the readers assume you’re trying to distract them from reality.
In a study of 20,000 homes, it was found that certain words will hurt a home listing. This means the way you write your real estate listing description could affect the final selling price.
While you may want to avoid the red flag words like “fixer,” “TLC,” and “cosmetic”, there are also words that can help a home listing like “Impeccable,” “luxurious,” and “landscaped”. These words were found to help boost sales prices.
A character can help sell a home. Is there a fireplace in the master bedroom? Or maybe an original stained glass window in the entryway? Mentioning this in your property description will help potential buyers differentiate your listing from the other dozen they are browsing.
Every sentence should not end in an exclamation! Be sure that you use punctuation. Write your real estate listing description using complete sentences and appropriate punctuation. Readers will appreciate the effort you took to write a coherent, easy-to-follow summary.
Photos are an incredibly important part of your listing. Consumers are more tech-savvy than ever and expect quality photos. If every image is washed out with a bright flash or is so grainy you can’t tell what you’re looking at, people will move on to the next listing.
The number of beds, baths, stories, and so on is visible elsewhere in your online listing. This also applies to your phone number or contact info. That should be available in your email or on your landing page. Save your real estate listing description space for the details that will make potential buyers want to see it for themselves.
Well, that’s the end! But remember to always focus on your clients. Helping your clients buy or sell a home is a time-consuming process, and writing a real estate listing description is just one tiny part of the process. And don’t forget to contact us if you want more tips on how to write the perfect property description.
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