INSTAGRAM POST IDEAS FOR ESTATE AGENTS

Now-a-days, staying connected is more important than ever. With Instagram estimated to have 1.074 billion users worldwide in 2021, it’s the time to engage with your audience. While estate agents know that they should be on Instagram, they’re unsure of what to post, resulting in an Instagram profile with no engagement and one that over gets slowly forgotten overtime.

When it comes to Instagram, there are three key things to keep in mind:

1.Content is king

2.Engagement is queen

3.Lastly, your caption is the union that ties the two together.

So, here’s a list of Instagram ideas for estate agents that can help you get started on improving your social media presence.

1. TIPS FOR BUYING AND SELLING

As is the story for every social media platform, your focus should be on providing value to your audience. Tips for buying and selling are a great way to give your expert insight to help answer any questions people might have about the property.

Along with that you can –

1.Use images which are eye-catching

2.Create an accompanying graphic

3.Use free-stock images

2. THE LOCAL AREA

When people follow you on Instagram, they most likely look for or have an interest in property in your area. And as location is a huge determining factor for people in choosing where they want to live, it’s best to share some special moments from the area that you serve.

3. BEHIND THE SCENES

Share a glimpse into the day-to-day role of your life. These kinds of posts will help show a bit of your personality, making you seem relatable as opposed to just another boring faceless brand with no originality.

4. SNEAK PREVIEWS

Share a photo of a room or feature of the house before it goes online, telling your audience when it will be launched. It’s a great way to generate leads, as people will often message you directly to get more information, potentially giving you a few interested buyers before the house goes online.

5. PROPERTY LISTINGS

People don’t come to Instagram to be sold to. They come to be inspired, entertained, and to connect with other people. When you post a new listing, don’t caption it with hard to understand sentences. Instead, use a simple sentence or two pointing out something unique or special about the home. People will be far more likely to respond.

6. DEFINE YOUR PERSONAL BRAND

When you’re using Instagram for business first consider what your personal brand is all about. What do you want people to see or associate you with when they take a glimpse at your Instagram page are very important because it will eventually become your brand’s message.

7. POST STUNNING IMAGES WITH PROPER LIGHTING

Be sure to invest in good lighting equipment and a tripod regardless if you use your phone or a professional camera. These tools should always be in your “do-it-yourself photographer” kit because poor lighting can distract people from appreciating the details of your listing.

Contact us and get more tips on how to post on Instagram for your estate business.

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