MARKETING FOR PLUMBING BUSINESS: 8 STRATEGIES TO GROW YOUR BUSINESS
Digital marketing is the best place to start your plumbing business because you can reach a very wide audience with little cost and effort. Even if you’re just starting your plumbing business and have zero experience with digital marketing, you can get started without hiring an expensive digital marketing agency.
Here are the digital marketing tactics that will have the biggest impact on your plumbing business –
Search engines like Google are the first place emergency call-in customers go to find for help. If you want those potential customers to find you, you need to set up your Google my Business listing.
A professional-looking plumbing website will increase your visibility and credibility to help you get more leads for your plumbing business. You need to keep your plumbing website simple and clean so emergency call-in customers can find the info that they need, fast.
A professional plumbing Facebook page is another way to be found fast by your potential customers. Out of all the social media platforms, Facebook has the most users and the most conversion-friendly features. Plus, it’s free and very easy to set up.
Positive online reviews are crucial to growing your plumbing business. Before your potential customers buy from you, they need to trust you.70% of local consumers are confident about a business after reading less than 7 online reviews, so don’t be discouraged if you’re just starting out.
Try to encourage customers to add some details rather than just a 5-star rating. Prompt them with questions like “What did you like most about the service?” and “Why would you recommend us to your friends and family?”
If you want to grow your business fast, reviews are the way to market.
Call-only online ad campaigns show up only on people’s Smartphones and offer direct click-to-call functionality. This is a simple way to target your ad spend straight at the emergency call-out customer at the exact moment they need your services.
With content marketing for your plumbing business, the goal is to create interesting, shareable content on your website – such as blogs, short Instagram videos, or YouTube videos — that position you as an expert and keep your services top-of-mind for your prospective customers.
There are some customers, who will probably want to send a brief description of their project to you and find out if you can help. In order to win their business, you need to have a system to respond quickly and professionally to these kinds of requests. Give your customers the option to create a work request right from your website or social media page.
Work requests keep all of your incoming business in one centralized place, so you can easily review, follow-up, and close the deal.
To use customer service as a marketing tool, start by being a great communicator. During the job, take detailed notes and photos that relate to the plumbing job and the client. If the client has questions at a later date or wants to request more service, they’ll be impressed with how much you remember and how easy it is to work with you.
After the plumbing job is finished, send a simple follow-up email to ask for feedback, referrals, or reviews.
Well, that’s the end. Figure out what’s unique about your company and spend a little time each week to make yourself a better marketer, and you’ll do well.
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