PROPERTY MARKETING TRENDS FOR 2021

With the pandemic in 2020 and its still ongoing effects in 2020, as we continue to evolve on the ‘new normal’ there are many items to adapt to make you, as a real estate professional, stand out amongst your competitors so your 2021 is even better than your 2020.

Whether it is market changes or current events, the areas where you need to spend your time evolve from year to year. To make sure you are making the most of your marketing budget and attracting your ideal clients, there are changes you always need to be on top of. Here are the key property marketing trends to keep in mind for 2021 –

VIRTUAL TOURS

In recent years, virtual tours have seen a huge surge in popularity and show no signs of disappearing any time soon. A virtual tour is a simulation of an existing location, usually composed of a sequence of videos or still images. It allows potential buyers to get a real first look at a property without having to set foot inside and hence offers a fantastic solution for minimizing contact and cutting down on unnecessary appointments.

There are a couple of different ways the audience can explore the possibilities of virtual tours. Like a simple walk-through that takes the viewer through every room with the convenience of a short and simple video. This helps buyers instantly get a better grasp of the layout of the property and the size of the home compared to still images and floor plans.

You can also opt for a 360 virtual tour, where a special camera is used to transform images of the property into a fully interactive and immersive 3D experience that buyers can navigate themselves through. Not only will it help your listings to stand out, but it can also boost your engagement and increase visitor time on your site. 

AERIAL DRONES

Aerial photography, particularly in the age of drone photography and video, is one increasingly common and effective way to create new angles on familiar places.

Aerial drone photography and videos provide an easy way for potential buyers to see the true size of a property as well as its surrounding features. For many people, location is everything when it comes to buying a property, and being able to instantly see the area surrounding a home can give people a better idea of the property suits their needs.

Drone photography can be used to market any kind of property, though it is particularly valuable for homes with plenty of land and surrounding areas. Also using an aerial shot is a great way to get your listings to stand out on property portals and get more clicks from interested buyers.

EMAIL NEWSLETTERS

Getting to know about offers in real estate, availability in the real estate sector, or anything else – now everything can be done through emails. While social media gets a lot of hype and is still very important for building brand awareness, when it comes to communicating with your clients, email is the one.

Studies have shown time and time again that email marketing has a far higher ROI than social media at an astounding 4200%. Social media algorithms are increasingly showing our content to fewer and fewer people in a push for paid advertising. But emails land straight to your client’s inbox, where the average person spends 3.1 hours a day.

HIGH-QUALITY CONTENT

To be most effective, posting content 3-4 times a week is highly encouraged. Strategies to think about when creating content are to utilize YouTube, create blogs for your website to rank highly on Google, create email templates to let clients know of upcoming houses that will be on the market, have a monthly newsletter, etc. 

In recent years, there has been a huge shift to providing true value to your audience with content that is relevant, detailed, and useful.

First, you need to think about who you want to attract to your site. Then, you need to think about the questions they may have that you can answer. Not only will this provide value to your real estate business but it will position you as an expert in your field.

LIVE STREAMING

Livestreaming refers to online streaming media simultaneously recorded and broadcast in real-time. Putting out live videos can be scary, but the results speak for themselves.

The most effective videos are those that benefit the audience in some way, whether that’s through testimonials, demonstrations, or tutorials. Along with providing value, the key to success with live video is to build an authentic connection with your audience that’s because people are watching video more and more, with over half of online users doing so every single day.

So, these are the five property marketing trends for 2021 that every realtor should be following. While some may bring instant results, others like email and content marketing will take a lot of time and effort to build up and show results.

Want to know more ways how you can use these new trends for your real estate business? Contact us now.

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