USING CREATIVE PHOTOGRAPHY TO MARKET HIGH-VALUE HOMES
There are certain houses that demand a little extra attention apart from standard photography. Because of their size and unique features, standard photography alone often doesn’t do justice to higher-value homes. You can actually use photography to better showcase a property’s features and differentiate you from other estate agents in your area.
Here we have a few different types of images that can boost your property marketing campaign –
Photos taken at dusk can instantly make a house appear more warm and welcoming. This is especially effective for high value properties because they tend to have more outside lighting, helping add to the atmospheric effect of a well-done twilight photography image.
Location is a key selling point for home buyers but it is something you don’t normally see in standard property listings. Drone photography is great for high value homes because it enables potential buyers to really see the size and scale of the property, something which cannot be felt through ground photography. Many buyers appreciate spacious gardens and quality landscaping, which can be easily captured through the use of aerial photography.
Aerial mast photography can help to give dimension to your property image, and can also help to show off eye-catching views that might otherwise be hidden. It’s a simple change; but shooting from a higher perspective can make the difference between a good photo and an outstanding one. It can have a huge effect on the overall visual appeal of your image.
Photographs of the local area help to build a picture of the surrounding areas for potential buyers and are far more powerful and effective than writing notes in your brochure or property listing trying to describe the area with words. Local photography can be used to show off any unique selling points of the community.
Lifestyle photography helps to shape the connection between potential buyers and the property, allowing them to imagine not just the house itself, but what it would be like to live there. Lifestyle shots could be anything from a fresh bouquet of flowers on a kitchen table to a fully stocked wine rack in a luxury home.
Whatever approach you take to marketing high-value homes, it’s vital that you use a professional for the job. Looking for even more tips on how to use creative photography to market high-value homes? Get in contact!
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