Email is a highly underused and undervalued marketing strategy by estate agents. And it’s easy to see why. Once upon a time, email newsletters were used purely to advertise services and give company adverts. Needless to say, people got tired of this pretty quickly.

But now, email marketing has changed and is an essential component of your digital marketing strategy. Here’s the reason why –

1.Your subscribers are ‘warm leads’

People who have signed up for your email newsletter have already made clear that they want to hear from you – otherwise they wouldn’t have signed up. Because people on your list have shown an active interest in your service, they are one step closer to potentially becoming your client. In other words, they are a ‘warm lead’. 


2. It’s easy for people to respond

Newsletters target subscribers in a place where they are already in the frame of mind to communicate which is their email inbox. Rather than having to find your website, navigating to the contact page, and send a message, you are opening a line of communication directly to your audience.

This is why it’s a great idea to include a CTA (call to action) in your emails. All it takes is one click and they are engaging in the conversation.

3. You own the data on your list 

If Facebook and Instagram disappeared tomorrow, what would you do? If you are relying solely on social media for building your contacts, then you run the risk of losing them all. With email marketing, however, the data on your email belongs to you, and can only be taken away from the contact themselves.

4. You’re targeting your list where they are spending time

Research suggests that professionals check their email up to 15 times a day. So it makes sense to be there when they are but if you send too many, you are likely to be ignored. However, sending emails out on a regular schedule, whether that be weekly or fortnightly, helps to keep your company at the forefront of the recipient’s mind.

5. It’s cheap

When you take into consideration your other marketing costs, email marketing for estate agents is a very inexpensive option although they generally come with restrictions as to how many people can be on your list or the number of emails you can send. 

6. It’s got a great ROI

Email may be one of the oldest forms of digital communication, but it still reigns supreme in terms of reaching and engaging your target audience. The return on investment for email marketing is a whopping 42:1 (or 4200%).

Email marketing is so easy to measure and test, you’ll be able to pin down exactly how effective your emails are and figure out what works for your audience and what doesn’t.

With the ever-growing list of marketing techniques that estate agents are told to incorporate into their business, it can become overwhelming trying to squeeze everything in. But email marketing for estate agents needn’t be too time-consuming. All modern email marketing platforms allow you to schedule your emails in advance to go out on a schedule that suits you.

You can also use a template to set up your emails. It takes some time in the beginning but means that all you have to do is duplicate the template and add fresh content.

Once you’ve got into the swing of sending a regular email out to your list, the writing process will become a lot quicker. As with most things, it just takes a little practice J




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About Author


Director At Manorama Web Solutions Pvt Ltd.

Chinmaya Bilash Pallai, has always loved words and that’s why at Manorama, he’s known as our king of words. When he isn't brainstorming creative content for Manorama, he’s busy trying to think of ways to help out his clients with their digital marketing problems.

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