WHY VIDEO IS ESSENTIAL TO YOUR PROPERTY MARKETING STRATEGY

Did you know that according to a Forrester Research study, just one minute of a video is worth a whopping 1.8 million words?

If you’re thinking about making a move and sell a property then it’s important to create a marketing strategy that sets yourself apart from the crowd. Here’s how video can help sell your home –

Rather than images, a video tells the story of a property in a more dynamic way

The process of buying a property is a very big deal for some people. A compelling video not only makes the potential buyers interested in the home, but also establishes an emotional connection by highlighting what makes it special. A well-produced property video can make a home come to life in ways that even the best real estate photography can’t.

Buyers can tour your home online before seeing it in person

With the help of a listing video, buyers can envision the layout of the property as well as the lifestyle it offers.  The more engaging the marketing is, the more likely a buyer is to take an interest in the property and make an offer to buy.

Video boosts online exposure for your home

Sharing your listing video through social channels like Facebook, Twitter and Instagram generates more online exposure and enables you to reach more buyers.

Research has found that homes with listing videos receive an average of four times more inquiries. It goes without saying that it is a great way to spread the word about property sale. So, that’s the end of why video is essential to your property marketing strategy. Short and simple but it does the work.

Contact us and learn tips on how to use video for your property marketing strategy.

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